What is a landing page?


In order to get ahead of their competitors, most people spend so much time, money, and effort for pay-per-click campaigns, promo emails, and newsletters.

Many online marketers give too much attention on convincing readers to click on links indicated in their ads, while very little focus is given to the structure and content of the landing page where those links lead to.

You need landing page but you’re not sure where to start. First let’s clarify what I mean by a landing page.

A landing page can be a page that visitors It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Ultimately, the landing page must convince the visitor that they should stay on your site.

You may also have a goal that you want accomplished, such as:

• Signing up for a newsletter or filling out a form (eg. to collect leads)

• Buying a service from you

(course, membership)

• Downloading informational pieces