Tips For Going Live: Before, During and After

Live streaming

Tips For Going Live: Before, During and After

Live streaming

There are many reasons why you should consider going live for your business and the stats below are just a few:

  • Live content earns more viewing time than on demand (27% more minutes on average).
  • 82% prefer live video from a brand to social posts from the same brand.
  • 80% of people would rather watch a live video from a brand than need a blog.

Let’s be honest here.  Going live can feel really scary.  Even some of the most confident people I know feel just a little bit sick at the thought of going live.

It doesn’t have to feel like that though.   Firstly, live video gets a lot easier with practice but to get practice you have to start doing it.  Secondly, like most things, planning beforehand can help things to go smoothly.

Here’s my top tips to help before, during and after you go live.


  1. Promote your live in advance so that your audience know what to expect from you, why they should join you and when to leave free.
  2. Practice what you are going to say but don’t overpractice. Live is about being natural, and your audience getting to know the real, authentic you, so you don’t want it to feel robotic or scripted.
  3. Think about timings – when is the best time for your audience for you to go live? Unfortunately it isn’t always the best time for you.
  4. Turn off any distractions. Put your phone on silent and stop your notifications from popping up as they could distract you and make you lose your train of thought.
  5. Decide what you are going to talk about before you go live. Choose something that you feel really comfortable with so that you feel confident talking about it.  Or you could ask for questions to be submitted beforehand so you can be prepared in advance.
  6. Remember to look behind you. Whenever I go live the last thing I do before I hit the button is have one last look behind me.
  7. Feel the fear and do it anyway! Live video doesn’t have to be perfect so being nervous is ok.
  8. The equipment that you need will depend on how you are broadcasting but usually your laptop or PC webcam or your mobile phone are fine for you to use. Sound is important so make sure that your microphone is working (you can test it first).  If you are recording or broadcasting regularly then for a small investment you can get a microphone which can reduce background noise and make your sound clearer.


  1. Always add value during your lives. Share something with your audience that they will find useful, or valuable or entertaining.  Every live should have a purpose so what do you want to achieve with it?
  2. Remember not to panic if something goes wrong. Lives are authentic so if something doesn’t work or you make a mistake, don’t panic!  Apologise, laugh if you need to and move on from it.
  3. Live videos don’t have to be highly produced but you need to ensure that you have good lighting.Natural light is best but it can be unreliable.  You can purchase ring lights fairly cheaply and they are a good investment for any videos you produce (live or otherwise).
  4. Be responsive during your broadcast. Say hi to your viewers by name if you can and answer comments and questions that they may have.
  5. Go live for a minimum of 10 minutes. With normal videos I would usually recommend to keep it short but on live videos you need to give your audience time to join you.  10 minutes might seem like a really long time but it will go quickly.
  6. It doesn’t matter if nobody joins you. Your video will still be available for them to enjoy later.
  7. Keep prompts and notes handy as a reminder in case you need them. When I’m live I normally keep a brief list of the points that I want to cover so that I don’t go too far off track or forget something important.
  8. Remember to include a call to action during your broadcast (and after). Let your audience know what they can do and remind them of what you’d like them to do.


  1. Take a deep breath and celebrate. You did it!
  2. Always follow up. If you’ve promised to share a link do it as soon as you can so that it’s fresh for your audience (and you don’t forget).  Include a call to action as well if it’s relevant to your broadcast.
  3. Create a follow up post letting those who missed it know how they can catch up.
  4. Prepare and start planning your next live. You’re on a roll so keep it going.

Download my free checklist here! ⇓