Running a business through COVID


Running a business through COVID

Who’d have thought back in March how much our lives would have changed over the 6 months.
Throughout the country, we have learnt a new way of living and working. Whether you were able to work from home, had furloughed leave or were sadly made redundant, this year has affected every single one of us. Many businesses have had to let staff go, have lost their premises or even lost their businesses altogether.
If your business has made it this far, then congratulations!
With the threat of another lockdown and some areas of the country already seeing the reinforcement of tighter measures to reduce the spread of COVID, so much of this situation is out of our control, but what can you do to protect your mental health as well as your business through these times?

Keeping up business momentum

Running a business through COVID​
  • Communication is key! Keep them up to date with what’s happening in your business. No news, is never good news for a business, so if your customers and audience don’t hear from you then you risk them losing interest.
  • A great way of doing this, is to set up a monthly/bi-weekly newsletter. This is the most direct way of talking to your audience.
  • Post to your social media daily. If you’re not utilising the free platforms then you will miss out. It’s also a great time to ensure your website is up to date, creating various blog posts, updating new images etc.
  • Look for new ways to streamline your business, how can you improve your processes? Make use of the apps and online facilities now available to you.
  • You’re not alone – create a support network! Whether that be your fellow team members or other business owners, join some local Facebook networking groups and help each other out. Don’t forget we have exciting opportunities within Women Empowering Women UK, so speak to us today about becoming an Ambassador and how we can support you and your business.

You matter too…

  • Sometimes, there is such a thing as too much news. It’s so easy to get overwhelmed with all the media coverage, not to mention the heated debates with people’s opinions on COVID on Facebook.
  • Why not take up a new hobby – you’re never to old to learn a new skill! Maybe a craft activity or learning a new language, anything to inspire your creativity whilst being a healthy distraction.
  • Keep up with family and friends. One of the highlights of lockdown was catching up with loved ones over facetime, why not carry on the virtual family quiz nights!
  • Use positive affirmations as part of your daily morning routine. Our mindset can create our reality, and by keeping positive and looking for the good in a situation, we actively attract more happiness!
  • Looking after your mind, body and soul. When was the last time you were alone with your thoughts? Use meditation to check in with yourself from time to time to prevent yourself getting bogged down and overwhelmed.

Above all else, remember this is new to everyone and we are all learning to cope in our own ways, so don’t be too hard on yourself.